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Lidl, Aldi and Norma slash hundreds of prices as farmers and watchdogs raise concerns

Discounters have cut hundreds of prices to ease household budgets during persistent inflation.

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ALDI Nord und ALDI SÜD haben angekündigt, die Preise für zahlreiche Produkte dauerhaft zu senken. Die Maßnahme betrifft ein breites Sortiment an Lebensmitteln und Haushaltswaren. Welche es sind.

Overview

  • Lidl has cut prices on about 500 products in its largest single reduction, with Aldi permanently marking down over 1,000 items and Norma trimming costs on several hundred articles.
  • The retailers state the measures aim to relieve shoppers facing high living costs, with some individual discounts reaching up to 35%.
  • Farmers’ groups led by Westfälisch-Lippischer Landwirtschaftsverband president Hubertus Beringmeier warn the timing risks undercutting producers already grappling with rising input and environmental compliance expenses.
  • Online consumers remain skeptical of the cuts, reporting that short-lived cent-level reductions are often offset by price increases on other items.
  • The Verbraucherschutzzentrale Baden-Württemberg has initiated proceedings against Aldi over its use of “example prices”, alleging the practice violates German pricing regulations.