Lidl Achieves Record £1 Billion in UK Christmas Sales

The discount grocer's festive turnover rose 7% year-on-year as more shoppers sought affordable options during the holiday season.

Lidl reported over £1 billion in UK sales for the first time in the four weeks leading up to Christmas Eve, marking a 7% increase from the previous year.
The retailer welcomed nearly 2 million additional shoppers, with strong demand for its affordable party food range, which saw a 32% rise in sales.
Champagne sales grew by 25%, and festive staples like British turkeys sold at a rate of one per second during the final days before Christmas.
Lidl continues to grow its market share in the UK and is approaching Morrisons' position as the fifth largest supermarket chain.
Despite the record sales, growth was slower than the 12% increase seen in the same period last year, partly due to lower food and drink inflation.