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LICRA Demands Saint‑Denis Stop Using Logo Over Trademark Confusion

Licra's trademark demand could require Saint-Denis to change its municipal signage at significant cost.

Overview

  • The Ligue internationale contre le racisme et l'antisémitisme sent a formal mise en demeure to the City of Saint‑Denis on June 19 asking it to cease use of a municipal logo that the association says risks confusing the public with its own emblem.
  • Mayor Bally Bagayoko said the contested logo was adopted by a previous socialist majority, insisted his team did not choose it, and warned that replacing signs across municipal buildings would impose a heavy bill on the city and its residents.
  • Licra says the notice is a straightforward trademark claim aimed at the municipal legal entity and not a personal attack, and the group says it will keep the dispute on legal grounds rather than in public polemics.
  • The dispute quickly took a political turn when La France insoumise deputy Danièle Obono accused Licra of taking part in ‘négrophobe’ political harassment of Mayor Bagayoko, reviving longer-standing tensions between the association and left‑wing figures.
  • The matter remains unresolved with no court ruling or settlement reported, meaning the next steps could include legal proceedings, a negotiated change of the emblem, or a costly citywide replacement of signage if Licra prevails.