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Liberty Media Signals Openness to F1 Sale at a Premium Price

Malone frames any sale as a valuation decision driven by shareholder returns.

Overview

  • John Malone said Liberty would sell Formula 1 only if a buyer pays more than the board believes it can deliver to shareholders, with no formal bids confirmed.
  • Liberty acquired F1 for $8 billion in 2017 and has lifted its FWONK shares from roughly $30 to about $100.
  • Formula One Group posted $1.6 billion in revenue and $442 million in OIBDA in the first half of 2025, reflecting strong operating momentum.
  • Liberty completed the acquisition of MotoGP this year, consolidating control of the top tiers of two- and four-wheel motorsport.
  • F1’s U.S. broadcasting deal with ESPN ends after 2025, and media reports suggest tech firms such as Apple are considering future rights.