Particle.news

Download on the App Store

Liam Neeson Leads Legacy Sequel ‘The Naked Gun’ With Whimsical Marketing Blitz

Pun-heavy OnlyFans posts and whimsical stunts have generated early praise ahead of the film’s August 1 release.

Image
Image
Naked Gun SDCC Mag Image

Overview

  • The Naked Gun opens August 1, 2025, in U.S. theaters as a legacy sequel that continues the original franchise’s narrative with Liam Neeson starring as Lt. Frank Drebin Jr.
  • Akiva Schaffer directs the absurdist police-procedural satire, produced by Seth MacFarlane’s Fuzzy Door, with Paul Walter Hauser and Pamela Anderson reprising the sons and daughters of original characters.
  • Paramount’s new campaign features a free, pun-laden OnlyFans page, themed concessions and viral teasers designed to merge nostalgia with modern comedy promotion.
  • Critics have lauded the film’s faithful homage to Leslie Nielsen’s deadpan style, describing the new entry as “deliciously stupid” and “smart and hilarious from beginning to end.”
  • Box office analysts forecast a domestic opening weekend of $23 million to $32 million, positioning the film as a potential bellwether for the health of theatrical pure comedies.