Overview

• The PSA opens with on-screen text warning that every hour in Hollywood a comedy script is rejected, foretelling a sharp decline in theatrical comedies.
• Liam Neeson delivers a tongue-in-cheek appeal inviting audiences to rescue theatrical comedies by purchasing movie tickets.
• A montage of classics such as Anchorman, Mean Girls, Ferris Bueller’s Day Off and others underscores the genre’s cultural legacy at risk.
• Studios have increasingly released comedy films directly to streaming platforms, contributing to the genre’s drop from about 10 percent of the box office in 2024 to roughly 1.66 percent in mid-2025.
• The PSA anchors the marketing campaign for The Naked Gun reboot from director Akiva Schaffer and producer Seth MacFarlane, which opens August 1, 2025.