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LG Unveils Essential Series in India for Mass‑Premium Buyers

LG targets value‑conscious buyers with India‑specific designs priced roughly 15–20% below its premium range.

Overview

  • The lineup includes a frost‑free double‑door refrigerator, a convertible oven, a fully automatic top‑load washing machine, and a room air conditioner.
  • Nationwide availability is reported to begin in November 2025, with some outlets citing entry prices near ₹18,000 while full MSRPs have not been formally published.
  • India‑focused features span Smart Mode cooling in the fridge, a low‑pressure‑fill washer with a dust‑ and humidity‑protected motor, Energy Manager+ with a "You Decide Your Bill" function and Diet Mode+ on the AC, and Indian auto‑cook menus plus air fry and convection in the oven.
  • LG emphasizes "Made in India" and "Made for India" manufacturing and plans to use traditional and regional retail channels to reach tier‑2 and tier‑3 towns.
  • Brokerage Emkay Global characterizes the move as a calibrated mass‑premium push, pegs pricing at about 15–20% below LG’s premium models, and maintains a Buy rating with a Rs 2,050 target.