LG Smart TVs Now Display Ads During Idle Mode

Even high-end models like the G4 OLED are showing screensaver ads, which can be disabled in settings.

LG has started implementing screensaver ads on all its smart TVs, including expensive OLED models.
The ads appear before the screensaver activates and can be from both LG and third-party advertisers.
Users can disable the screensaver ads by navigating to the 'Additional Settings' menu on their TVs.
LG claims the screensaver ads significantly boost brand awareness, citing a 2.5 times higher lift.
Other smart TV brands like Samsung and Roku also include ads in their ecosystems, making this a broader industry trend.