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LG Chair Koo Urges Single Core Value And Focused Innovation In Year-End Address

External experts in the video warned that generative AI will accelerate shifts in expectations, pressing LG to adapt faster.

Overview

  • In a New Year message to employees worldwide, Koo Kwang-mo said LG is at an inflection point and must move beyond past success formulas.
  • He directed teams to anticipate what customers will value over the next decade rather than rely on incremental improvements.
  • Koo called for selection and concentration, urging the group to commit to one core customer value as the guidepost for innovation.
  • The address featured MIT’s George Westerman, who described generative AI as a general-purpose technology and said large firms need the capability to change faster.
  • Harvard’s Sunil Gupta and Trend Korea’s Jeon Mi-young emphasized breakthrough strategies and clearly justified pricing through distinctive experiences, and Koo was first among major chaebol leaders to release a New Year message this cycle.