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LG and Qualcomm Unveil On-Device AI Cabin Platform for CES 2026

The Snapdragon Cockpit Elite–based system runs generative models in the vehicle to enable context-aware personalization.

Overview

  • LG will present the platform in a private digital-cockpit demonstration during CES 2026 in Las Vegas from Jan. 6 to 9.
  • Built on Qualcomm's Snapdragon Cockpit Elite, the setup runs vision-language, large language, and image generation models within the car.
  • LG says all AI processing stays on the vehicle’s computer without contacting external servers, aiming for faster responses and improved privacy.
  • Data from interior and exterior cameras supports real-time assistance, including alerts when a nearby vehicle merges and the driver has not reacted.
  • The company frames the effort as a move toward AI-defined vehicles, building on its CES 2025 collaboration that combined IVI and ADAS on Snapdragon Ride Flex.