Lexington, Kentucky Invites Extraterrestrials to Visit in Interstellar Tourism Campaign

The campaign, led by VisitLEX, sends a binary-encoded message to the TRAPPIST-1 planetary system and has already generated over 2 billion impressions.

Lexington, Kentucky has launched an interstellar tourism campaign, sending a message to the TRAPPIST-1 planetary system inviting extraterrestrial beings to visit.
The message, encoded in binary and beamed into space, includes symbols for elements of life on Earth, molecules for water and ethanol, and an illustration of Lexington's iconic bluegrass hills.
The campaign, led by VisitLEX, has already generated over 2 billion impressions and increased web traffic to VisitLex by nearly 50% compared to the same period last year.
The message was sent using a special infrared laser through a telescope and the entire transmission lasted about 10 minutes.
VisitLEX has also created a time capsule containing components of the event, now on display at the VisitLEX Lexington Visitor Center.