Overview
- Lewis Pugh is in the midst of a 12-day, 62-mile swim around Martha’s Vineyard, swimming 3–4 hours daily in 47°F water without a wetsuit.
- The swim coincides with the 50th anniversary of 'Jaws,' aiming to challenge the film’s portrayal of sharks as villains and shift public perception.
- Pugh’s effort is part of a broader three-year campaign to engage a billion people in ocean conservation ahead of a key UN conference in June 2025.
- Shark populations have declined by 70% since the 1970s due to overfishing, finning, and habitat loss, threatening marine ecosystems and global biodiversity.
- Supported by a safety crew and Shark Shield device, Pugh is also educating the public ashore each evening about the critical role of sharks in ocean health.