Overview

• Lewis Hamilton has signed a multi-year partnership with Fanatics Collectibles, focusing on trading cards and premium memorabilia.
• The collaboration includes exclusive autograph cards and rare 'relic' cards featuring race-worn items like overalls and helmets.
• Hamilton officially launched the partnership at the grand opening of Fanatics' Regent Street flagship store in London, where fans camped overnight to attend.
• The F1 star revealed his personal archive of 400 race-worn helmets, showcasing the authenticity and value of the memorabilia.
• This partnership builds on Formula 1's renewed trading card deal with Topps, now owned by Fanatics, to expand the sport's collectibles market.