Overview

• Lewis Hamilton has signed a multi-year deal with Fanatics Collectibles, featuring exclusive trading cards and memorabilia, including autographed items and rare race-worn relic cards.
• The partnership debuted with the opening of Fanatics’ flagship store on London’s Regent Street, where fans queued from early morning to witness the event.
• Hamilton revealed his personal collection of 400 race-worn helmets during the store launch, further highlighting his connection to motorsport memorabilia.
• This venture is separate from Formula 1’s existing trading card deal with Topps, positioning Hamilton as a standout figure in the booming $10 billion collectibles market.
• The launch comes as Hamilton faces on-track struggles with Ferrari, denying retirement rumors while focusing on both competitive performance and legacy-building initiatives.