Overview

• Lewis Hamilton, now racing for Ferrari, has been announced as Lululemon's newest global ambassador, marking the brand's first foray into motorsport partnerships.
• Hamilton expressed enthusiasm for the partnership, highlighting Lululemon's focus on high-quality performance apparel and a holistic approach to wellness.
• The collaboration will involve Hamilton contributing to Lululemon's design and innovation efforts, aligning with his interests in fashion and sustainability.
• Lululemon's Chief Brand Officer, Nikki Neuburger, praised Hamilton's commitment to performance and social impact, which complements the brand's values and initiatives.
• This partnership comes during a pivotal year for Hamilton, who is also co-hosting the Met Gala, producing the F1 film starring Brad Pitt, and advancing his post-racing ambitions in fashion and film.