Overview

• Levi Strauss & Co. confirmed Bhatt as its newest global ambassador, with the actor announcing the news on her social channels.
• Hiren Gor, the company’s regional managing director, framed the partnership as a move to expand the women’s portfolio toward expressive, comfort-first dressing.
• Levi’s signaled a shift beyond classic cuts to trend-focused silhouettes including wide-leg, loose, and reinvented vintage fits.
• Bhatt said she is thrilled to join the brand, describing denim as a personal staple that connects people across countries and generations.
• Her addition follows recent ambassador signings of Diljit Dosanjh and Deepika Padukone, joining a roster that has also included Beyoncé.