Overview

• Levi's changes its Instagram name and profile picture to 'Levii's' in homage to Beyoncé's new track 'Levii's Jeans' from her album 'Cowboy Carter'.
• The song, featuring Post Malone, playfully references the denim brand, leading to an enthusiastic response from both Levi's and fans on social media.
• Beyoncé's 'Cowboy Carter' album, part of her Renaissance series, features a range of guest artists including Miley Cyrus, Dolly Parton, and Willie Nelson.
• Post Malone praises the album on social media, highlighting the collaborative spirit of the music industry.
• The move by Levi's demonstrates the impact of celebrity endorsements on brand engagement and consumer excitement.