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Levi Strauss Reports Strong Q1 Earnings as D2C Revenue Surpasses Half of Total Sales

The company maintains its full-year guidance, navigates tariff pressures, and progresses with the Dockers divestiture.

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The signage of Levi Strauss & Co. store is seen at the Woodbury Common Premium Outlets in Central Valley, New York, U.S., February 15, 2022. REUTERS/Andrew Kelly/File Photo
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Overview

  • Levi Strauss achieved a 3% revenue increase in Q1 2025, with adjusted earnings per share of $0.38 surpassing analyst expectations.
  • Direct-to-consumer (D2C) sales now account for 52% of the company's total global revenue, marking a milestone in its ongoing business transformation.
  • The Dockers brand has been reclassified as a discontinued operation, with the company actively pursuing its sale and expecting a deal within 2025.
  • Executives report minimal impact from newly imposed tariffs this quarter due to pre-imported inventory, with potential challenges anticipated later in the year.
  • Levi Strauss emphasizes its agile, diversified supply chain and strategic pricing adjustments as key tools to mitigate tariff-related uncertainties.