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11h ago

Let’s Glow SF Launches Fifth Year With Projections Across Eight Downtown Buildings

City leaders cast the free event as a driver of downtown foot traffic.

Attendees at Embarcadero Plaza watch the art projection on the Ferry Building during the launch of Let’s Glow SF.
An art installation is projected on 101 California St. during the launch of Let’s Glow SF.
An art installation is projected on the Pacific Exchange during the Let’s Glow SF launch.
Luz Adriana Velandia of Colombia attends the launch of Let’s Glow SF at Embarcadero Plaza.

Overview

  • The free festival runs nightly from 5:30 p.m. to 10 p.m. through Dec. 14, produced by the Downtown SF Partnership.
  • Projections animate eight sites including the Ferry Building, Salesforce Tower and the Transamerica Pyramid Center’s first-time inclusion.
  • Nineteen artists created new works, with interactive pieces such as a six-iceberg trail that plays San Francisco Gay Men’s Chorus songs and three 28-foot Electric Dandelions at Mechanics Monument Plaza.
  • Opening night drew packed crowds at Harry Bridges Plaza and the Ferry Building, with remarks from Mayor Daniel Lurie, Scott Wiener, Matt Haney and other speakers.
  • Organizers cite 87,000 attendees last year and $13.2 million in economic activity, with 2025 sponsors including Amazon, Panasonic, JPMorgan Chase, Gap and Zoox.