Overview
- Leroy Merlin confirmed it added Frontières to its advertising block list after Sleeping Giants publicly flagged a Leroy Merlin ad on the site.
- The placement was delivered through Google Ads programmatic buying rather than a direct purchase by the retailer.
- Frontières and its director Erik Tegnér denounced what they call a harassment campaign and indicated plans to respond legally, while also appealing for donations.
- Rassemblement National figures and supporters urged boycotts, as other users praised Leroy Merlin and announced purchases, reflecting sharply polarized reactions on social media.
- Sleeping Giants extended its campaign by pressing other brands such as Auchan, Orange, SFR and Verisure to block Frontières, and several targeted companies had not issued public responses.