Overview
- On November 17, the retailer said on X that Frontières was immediately added to its advertising block list and that it does not endorse content on the site.
- Sleeping Giants flagged a Leroy Merlin banner displayed on a Frontières merchandise page and asked whether the placement was acceptable.
- Rassemblement National politicians and allied influencers urged consumers to boycott the chain and promoted rival options such as Castorama.
- Frontières director Erik Tegnér posted a video accusing the collective of a harassment campaign intended to dry up the outlet’s revenues.
- The collective has also pressed Auchan to follow suit and has contacted Orange and SFR about ads appearing on the site.