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Leopard Prints Return as Symbols of Luxury and Ethics

Designers recast prints from trashy to tasteful to reflect wearers’ desires for power, ethical values or retro flair.

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Overview

  • Leopard and other animal patterns have surged across clothing, accessories and home décor after years on the fringe.
  • Brands including Gucci, Christopher Kane and Alessandro Michele have stripped prints of their sensual and ‘trash’ stereotypes.
  • High-profile and everyday wearers alike—from Washington’s First Lady to Berlin clubgoers—have embraced the trend.
  • Scholars highlight that animal motifs now carry paradoxical meanings tied to colonial history, modern opulence and vegan ethics.
  • Some adopters use leopard patterns as ironic or antispeciesist statements against nonhuman discrimination.