Leonardo DiCaprio Named Rolex Ambassador in New Campaign

The Oscar-winning actor joins Rolex's 'Reach for the Crown' campaign, highlighting his cinematic achievements and environmental advocacy.

Leonardo DiCaprio has been announced as the latest Rolex 'Testimonee,' the brand's term for its ambassadors.
Rolex's 'Reach for the Crown' campaign, featuring DiCaprio, will debut on television during the 2025 Academy Awards broadcast.
The luxury watchmaker emphasized DiCaprio's environmental activism, including his work as a United Nations Messenger of Peace and founder of the Leonardo DiCaprio Foundation.
DiCaprio joins a roster of Rolex ambassadors that includes longtime collaborators Martin Scorsese and James Cameron, both noted for their contributions to cinema and conservation.
In addition to his new role with Rolex, DiCaprio has previously supported sustainability in the watch industry, including investing in the eco-friendly brand ID Genève in 2023.