Leni Klum Responds to Backlash Over Lingerie Ads with Mom Heidi Klum

The 20-year-old model defends her work with Intimissimi, emphasizing her focus on positivity despite criticism.

Leni Klum and her mother, Heidi Klum, have faced criticism for their joint lingerie campaigns with Italian brand Intimissimi, which began in October 2022.
In a new interview with Glamour Germany, Leni addressed the backlash, calling many of the comments 'sexist and misogynistic' and saying she chooses to focus on the positive feedback instead.
She noted that spending time on social media can make it easy to dwell on negativity but joked that not understanding many of the German-language comments helps her tune them out.
The campaigns, which have included Christmas-themed and generational ads, have drawn mixed reactions, with some praising the pair's work and others calling it inappropriate.
Heidi Klum has supported her daughter's modeling career, which began at 16, while also sharing advice about maintaining self-confidence in the industry.