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Lenders Force Good Glamm Brands Sale, CEO Pledges Personal Restitution

Lenders will divest the company’s brands separately over two months backed by Sanghvi’s personal pledge to fund a restitution account with 25% of his future post-tax income.

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Goodbye, glamour: The fall of India's most hyped brand aggregator
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Overview

  • On July 23, lenders enforced charges on Good Glamm’s individual brands, ending any group-wide solution and triggering brand-by-brand sales over the next two months.
  • The divestment follows months of failed restructuring efforts that included attempts at refinancing, partial brand sales and strategic investments.
  • Sanghvi traced the collapse to an aggressive acquisition spree from 2021 and a failed late-2024 deal that strained cash flows and piled up debt.
  • Earlier this year, Good Glamm sold Sirona, MissMalini and ScoopWhoop in distress deals as investor representatives from Accel, Prosus and Bessemer resigned amid the crisis.
  • To settle unpaid employee, vendor and shareholder claims, Sanghvi pledged 25% of his future post-tax earnings and will establish a Good Glamm Restitution Fund.