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Lena Gercke Denounces Kids’ Face Masks as ‘Biggest Bullshit’ in Instagram Video

The model questions marketing beauty products to children, calling unscented cream sufficient for dry skin.

Overview

  • In an Instagram story this week, Gercke criticized moisture masks marketed to children as unnecessary and irresponsible.
  • She said an influencer she follows is launching a brand selling face masks for kids but did not identify the person.
  • Gercke warned against introducing young children to beauty tools and recommended using unscented cream for occasional dryness.
  • Entertainment outlets reported broad support for her stance in comments from her followers on the post.
  • Some reports noted speculation that she meant Shay Mitchell’s newly announced children’s skincare line Rini, a connection that remains unconfirmed with no public response reported.