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Lena Gercke Condemns Face Masks Marketed for Children

The former Germany's Next Topmodel winner argues children need no beauty products beyond unscented cream for occasional dry skin.

Overview

  • Gercke posted an Instagram video after seeing an influencer launch a brand selling kids' face masks.
  • She called the product "the biggest bullshit" and questioned why any child would need a moisturizing mask.
  • She warned that such marketing puts pressure on mothers and accustoms children to beauty tools at an early age.
  • As an alternative, she advised parents to use a simple unscented cream when a child has dry skin.
  • German outlets relayed her remarks from the video, and no response from the influencer or brand was reported.