Overview
- The product will be sold exclusively at LemmeLive.com starting Jan. 13 for $30.
- Each serving delivers 5 g of micronized creatine monohydrate with clinically studied AstraGin, and the company says the formula is NSF Certified for Sport.
- Per Lemme, the gummies are designed to increase muscle strength, support lean body mass, promote muscle recovery and support cognitive health.
- Lemme frames the launch as addressing a gap in women's wellness, citing research that women store less creatine and often consume below recommended levels.
- The release advances Lemme's move into performance nutrition as the 2022-founded brand continues expansion after placements at Ulta in 2023, Target in 2024 and entry into about 2,000 Walmart stores this month.