Overview
- The city shifted its website and public-facing look on November 5 to a simplified black lion logo and a custom Leipzig Sans typeface developed by agency Edenspiekermann.
- TAG24 reports the redesign and rollout cost €665,000, a price point fueling objections over municipal spending priorities.
- Mayor Burkhard Jung says a unified brand is intended to make the administration more visible and easier to reach, especially in digital communication.
- City officials state the initiative started when finances were stronger and clarify the official coat of arms remains on seals and notices.
- Residents and social media users criticize the design and the limited public role in the process, and a petition for a referendum has surpassed 2,000 signatures.