Overview
- Leipzig unveiled the brand on November 5 with a black palette, a new lion mark and a custom typeface called Leipzig SANS designed by Berlin agency Edenspiekermann.
- The city says the corporate design project cost €665,000, a figure widely criticized by residents on social media.
- Mayor Burkhard Jung defended the move, saying a unified look will improve reach and visibility for municipal communications.
- A petition demanding a citizens’ referendum on the logo has collected more than 2,000 signatures within days of launch.
- Officials argue broad public participation was impractical due to technical complexity, while supporters note the change affects only the administration’s PR identity.