Overview
- Leipzig has introduced a unified corporate design with a new logo, typeface and website for administration, municipal enterprises and communications.
- Public criticism centers on the €665,000 price and the replacement of the traditional coat of arms in day-to-day communications, though the heraldic arms themselves were not changed.
- An EU-wide tender in 2024 drew 32 bids, five were shortlisted to pitch, and a specialist jury selected Edenspiekermann.
- The city’s spokesman says location played no role in the outcome, detailed scoring cannot be disclosed for data-protection reasons, and the overhaul was needed for digital use.
- Leipzig agency PIO says it was excluded with zero points because its references were not clearly separated, and its founder lamented that no local firm advanced.