Overview
- The licensing partnership was announced and the Leica Q3 43 Formula 1 Edition debuted on Oct. 20–21 at a Los Angeles event hosted by Formula 1 presenter Ariana Bravo and champion Jenson Button.
- The camera is a limited‑edition variant of the existing Q3 43 platform and keeps the APO‑Summicron 43 f/2 lens, Triple Resolution sensor (60/36/18 MP) and hybrid autofocus while adding motorsport styling.
- Visible motorsport materials include genuine carbon fiber on the wireless‑charging handgrip, thumb rest and soft‑release button plus a Microvelour covering modeled on an F1 steering wheel.
- An exclusive 'Formula 1' Leica Look was developed for the camera and is available through the Leica FOTOS app so users can preview and apply the look live in the viewfinder.
- Leica is selling the edition through its stores, online shop and specialist retailers at a $9,950 retail price, a move that fits into F1’s broader strategy of expanding its brand through lifestyle licensing deals.