Overview
- The Leica Q3 43 Formula 1 Edition went on sale starting October 20, 2026 and is available through Leica Stores, Leica’s online shop, and specialist retailers for $9,950.
- Leica fitted the camera with visible carbon fiber on the grip, thumb rest, and soft-release button plus a Microvelour body covering modeled on a racing steering wheel and F1 logos on the top plate and lens cap.
- The special edition is built on the Q3 43 platform with the APO‑Summicron 43 f/2 lens and Triple Resolution sensor options and adds a bespoke 'Formula 1' image look that can be applied live through the Leica FOTOS app so the effect appears in the viewfinder.
- Leica and Formula 1 debuted the camera at a Los Angeles gallery event presented by Ariana Bravo and Jenson Button, accompanied by a motorsport photo show from Callo Albanese and planned activations at the United States Grand Prix in Austin.
- The partnership is Leica’s first official tie‑up with the sport and fits into Formula 1’s wider strategy of licensing consumer goods to reach collectors and fans, a move that could broaden F1’s off‑track revenue and put high‑end camera kits into the paddock and collector markets.