Overview

• Shanghai Mayor Gong Zheng joined Lego Group CEO Niels B. Christiansen and Merlin Entertainment chief Fiona Eastwood to inaugurate the park on July 5
• The resort was constructed with 85 million Lego bricks and greets guests with an 85-foot figure named Dada
• Miniland features detailed brick replicas of Chinese landmarks such as Beijing’s Temple of Heaven and Shanghai’s Bund alongside a boat ride through a Lego-built water town
• Opening day ticket prices ranged from $44 to $84 and attracted thousands of domestic tourists to the park
• Developed in partnership with the Shanghai government, the project is central to the city’s push to expand domestic tourism after the pandemic