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Legoland Shanghai Launches Daily Grand-Opening Festivities Featuring AI Guides and Interactive Minifigures

The resort drives post-pandemic domestic tourism with government-subsidized tickets, integrated digital companions, immersive attractions spanning eight themed lands.

Legoland Shanghai
Legoland Shanghai Resort
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Overview

  • Legoland Shanghai opened on July 5 and is hosting daily grand-opening events through July 13 with live shows, character meet-and-greets and merchandise promotions.
  • Spanning 318,000 square meters and built with 85 million Lego bricks, the park features 75 rides, shows and attractions across eight themed lands.
  • Guests can converse with the world’s first interactive Lego Minifigures and explore with an AI-powered Brick Girl guide programmed to respond in real time.
  • A world-first water-town boat tour navigates a fully Lego-built replica of a Chinese canal town and modern Shanghai cityscapes.
  • The resort supports post-pandemic tourism with government-subsidized tickets, integrated WeChat companions, and on-site hotel, dining and retail facilities.