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LEGO Unveils Bikini Bottom Building Set and SpongeBob BrickHeadz

Confirming earlier leaks, the launch gives adult collectors a detailed 1,794-piece Bikini Bottom display.

Overview

  • The LEGO Group officially revealed the LEGO Icons SpongeBob SquarePants: Bikini Bottom Building Set (product 11386) as a 1,794-piece model priced at $219.99 that includes minifigures of SpongeBob, Patrick and Squidward plus brick-built Gary and DoodleBob.
  • The company opened preorders on July 14 and set a general release date of September 1, 2026, and it also announced a smaller LEGO BrickHeadz SpongeBob (product 40858) that contains 72 pieces and costs $12.99 with the same preorder and release timeline.
  • Fans and commentators praised the full Bikini Bottom set for its screen-accurate facades and feature-rich, display-oriented interiors, with many calling out specific references such as Squidward’s clarinet, the Boatmobile and Jellyfish Fields.
  • Criticism focused narrowly on the BrickHeadz design, with users saying the stylized proportions and shape made the figure look off-model despite printed details for SpongeBob’s pants and tie.
  • The release, produced in collaboration with Paramount Products & Experiences, is LEGO’s largest SpongeBob offering since the early 2010s and taps nostalgia and adult-collector demand, a dynamic that was amplified after promo images leaked online before the official announcement.