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Lego Unveils 421-Piece Game Boy Replica, Opens Preorders

Preorders launched at the Lego Store ahead of an October 1 release following Nintendo of America’s debut “Brick Power!” trailer

LEGO Game Boy on a table
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Overview

  • The 421-piece set retails for $60 and reproduces the original 1989 Game Boy at near full scale for adult collectors.
  • Included are buildable Game Pak cartridges for Super Mario Land and The Legend of Zelda: Link’s Awakening that slot into the replica’s cartridge bay.
  • Three interchangeable lenticular screens simulate the boot sequence and gameplay scenes from each included title for authentic display effects.
  • Preorders are already live at the Lego Store with major retailers expected to offer the set before its October 1, 2025 shipment.
  • This release expands Lego’s adult-focused Nintendo display series as its most affordable model, supported by Nintendo of America’s promotional “Brick Power!” trailer.