Overview
- Sphere’s Exosphere displayed a Lego-style Death Star for a first-of-its-kind interactive game staged with Lego, Disney Consumer Products and Lucasfilm during CES.
- Guests and VIPs took turns in a full-scale Lego X-Wing cockpit to recreate the original film’s trench run as gameplay unfolded across the venue’s exterior.
- Sphere executive Marcus Ellington called the team-up the first collaboration to leverage the venue’s new Exosphere technologies for interactive brand experiences.
- Unveiled at CES with Disney’s Asad Ayaz and Lucasfilm’s Dave Filoni, Lego SMART Play uses SMART Bricks, SMART Tags and SMART Minifigures to add lights, sounds and context-aware responses to builds.
- Lego shared official videos of the Sphere display on its social channels, and the first Lego Star Wars SMART Play sets are slated to launch on March 1.