Overview

• The agreement covers LEGO and LEGOLAND Discovery Centres in nine countries that together draw about five million visitors a year.
• Legoland Resorts are excluded from the sale, with Merlin continuing to operate 11 parks worldwide under licence.
• Closing is targeted for the end of 2025 with a purchase price of roughly £200 million, reported at nearly $270 million.
• LEGO describes the centres as an extension of its global retail network focused on memorable, hands-on brand experiences.
• Merlin says the sale lets it concentrate on growing Legoland Resorts, while affected UK sites include Manchester and Birmingham alongside a large North American footprint.