Overview

• Revenue rose 12% to 34.6 billion Danish kroner in the first half of 2025, with operating profit up 10% to 9 billion kroner, marking the company’s best first half on record.
• Lego launched a record 314 new sets, with strong demand for Botanicals, Formula One and Star Wars ranges, and it confirmed a multiyear Pokémon partnership slated for 2026.
• The company said it gained share across all major regions, citing double-digit growth in the United States and improving sales in China as the global toy market grew about 7%.
• Capacity expansions underpinned growth, including a new factory in Vietnam, ongoing projects in Mexico and Hungary, and a U.S. factory and distribution center in Virginia targeted for 2027.
• Lego opened 24 stores in the half, bringing its total to 1,079 worldwide, and emphasized producing close to consumers to manage tariffs and keep supply responsive.