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19h ago

LEGO Sets First CES Keynote for Monday in Las Vegas

Speculation points to a Smart Play tease, with specifics still unannounced.

A person pouring a bag of Lego bricks onto a table while three others shuffle through the pieces with a Tom's Guide CES 2026 logo overlaid.
Well, this is interesting.
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Overview

  • The press conference is scheduled for Jan. 5 at 10 a.m. PT / 1 p.m. ET / 6 p.m. GMT.
  • LEGO and the Consumer Technology Association have not disclosed the agenda or confirmed a livestream link.
  • Pre-show reporting points to a rumored Smart Play system using sensors and scannable tags via Smart Bricks, with initial sets reportedly targeted for March 2026.
  • Coverage also flags potential spotlights on tech-oriented projects such as a new LEGO Batman game and an F1 collaboration.
  • Reporters suggest LEGO could touch on its 2032 environmental goals, including moving to renewable plastics and targeting a roughly 37% emissions cut.