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Lego Sets First CES Keynote for Monday as AI-Focused Show Gets Underway

Livestream details remain unconfirmed for the 1 p.m. ET briefing.

Overview

  • Lego will hold its first CES press conference on Monday, January 5 at 10 a.m. PT/1 p.m. ET in Las Vegas.
  • Outlets report no official livestream link yet, with coverage promised once details are provided or after the event concludes.
  • Reporting points to a possible unveiling of a Smart Play platform using sensors, scannable tags and “Smart Bricks,” with initial sets expected in March 2026, though Lego has not confirmed this.
  • CES 2026 is centered on on‑device AI, robotics and next‑generation chips, with Nvidia’s Jensen Huang delivering a 1 p.m. PT presentation and AMD and Intel keynotes also slated for Monday.
  • Early media previews highlighted practical robotics and wearables, including Tombot’s Jennie robotic puppy, which company representatives said has more than 18,000 global preorders.