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Lego Sets First CES Appearance With Jan. 5 Pre-Show Briefing

The toymaker steps onto a stage dominated by AI-focused chip reveals.

Overview

  • CES 2026 runs January 6–9 in Las Vegas, with press conferences beginning January 4.
  • Samsung opens on January 4, Nvidia presents January 5, and Lenovo headlines January 6 at the Sphere.
  • The show features more than 4,500 exhibitors and aims to exceed last year’s roughly 142,000 attendees.
  • Lego’s January 5 session is its first at CES with no confirmed topics; reporting points to a possible new Lego video game, a Formula 1 build program, and sustainability updates.
  • Previews flag AI-driven processors along with Micro RGB TVs, new foldables like Samsung’s Galaxy TriFold, home robots from LG and Samsung, and automotive demos including Honda and Sony’s Afeela 1.