Lego Reports Record €10 Billion Revenue in 2024 Amid Global Toy Market Slump
The Danish toy giant saw a 13% sales increase and a 5% rise in net profit, driven by popular franchises and diversified consumer appeal.
Overview
- Lego achieved a record-breaking €10 billion in revenue in 2024, with a 13% global sales growth despite a stagnant toy market.
- Net profit rose by 5% to €1.8 billion, reflecting strong performance across diverse consumer segments and regions.
- Franchises like Star Wars and Harry Potter, along with partnerships with Fortnite and Formula One, fueled consumer interest and sales growth.
- The company emphasized its resilience to geopolitical uncertainties, including potential tariffs, while prioritizing market share expansion.
- Lego increased investments in sustainability by 68% in 2024, with half of its materials now sourced from sustainable origins.