Overview

• Lego achieved a record-breaking €10 billion in revenue in 2024, with a 13% global sales growth despite a stagnant toy market.
• Net profit rose by 5% to €1.8 billion, reflecting strong performance across diverse consumer segments and regions.
• Franchises like Star Wars and Harry Potter, along with partnerships with Fortnite and Formula One, fueled consumer interest and sales growth.
• The company emphasized its resilience to geopolitical uncertainties, including potential tariffs, while prioritizing market share expansion.
• Lego increased investments in sustainability by 68% in 2024, with half of its materials now sourced from sustainable origins.