Lego Reports Record €10 Billion Revenue in 2024 Amid Global Toy Market Slump

The Danish toy giant saw a 13% sales increase and a 5% rise in net profit, driven by popular franchises and diversified consumer appeal.

Lego achieved a record-breaking €10 billion in revenue in 2024, with a 13% global sales growth despite a stagnant toy market.
Net profit rose by 5% to €1.8 billion, reflecting strong performance across diverse consumer segments and regions.
Franchises like Star Wars and Harry Potter, along with partnerships with Fortnite and Formula One, fueled consumer interest and sales growth.
The company emphasized its resilience to geopolitical uncertainties, including potential tariffs, while prioritizing market share expansion.
Lego increased investments in sustainability by 68% in 2024, with half of its materials now sourced from sustainable origins.