Overview

• Revenue rose 12% to DKK 34.6 billion and net profit increased 10% to DKK 6.5 billion in the first half of 2025.
• CEO Niels B. Christiansen says Lego is outgrowing a toy market expanding about 7%, helped by partnerships such as Formula 1 and Jurassic Park.
• The company launched a record 314 new sets in the period and plans to introduce a Lego Pokémon line next year.
• Sales grew across all regions, including a return to growth in China, and the United States delivered double‑digit gains.
• Lego reports progress on materials sustainability, debuting a new tyre compound from recycled fishing nets, ropes and motor oil and doubling its share of renewable materials year on year.