Overview

• Revenue rose 12% to 34.6 billion Danish kroner in the first half of 2025, with operating profit up 10% to 9 billion kroner, the company reported.
• Lego launched a record 314 sets, with strong demand for botanicals and licensed ranges linked to Formula One, Jurassic Park, Bluey, One Piece and its Epic Games/Fortnite collaboration.
• Growth was broad-based across markets, including China, and U.S. sales increased at double-digit rates as the overall toy market returned to growth of roughly 7%, according to the CEO.
• Production resilience drew on six factories across Denmark, Hungary, the Czech Republic, Mexico, China and Vietnam, alongside ongoing expansions in Monterrey and Hungary.
• Capital investment included 4.2 billion kroner in the half, a new Vietnam plant opened in April, 24 additional stores taking the total to 1,079 in 54 markets, and a Virginia factory and regional distribution center slated for 2027 with more than $1.5 billion planned.