Overview
- After 50 laps, Max Verstappen, Lando Norris, and George Russell rode from the pitlane to the Bellagio fountains in a full-size LEGO 1950s Cadillac driven by Terry Crews.
- The open-top pink car was built from 418,000 bricks, weighs over two tonnes, spans more than five metres, and features working lights and sounds.
- LEGO confirmed a multi-year agreement with F1 Academy, including Esmee Kosterman racing a LEGO-liveried car in 2026 and a 201-piece Speed Champions set tied to the program.
- LEGO’s Julia Goldin and F1 executive Emily Prazer framed the Las Vegas activation as part of a wider strategy to bring fresh, creative fan experiences to the sport with more to come.
- The Las Vegas execution builds on earlier life-sized LEGO activations at F1 events, escalating from static displays to an operational cool-down vehicle on race night.