Lego Launches Global Play Tour with Paris Art Gallery for Kids

Lego's Superpower Studios at La Gaîté Lyrique reimagines traditional art spaces to foster creativity and connection through hands-on play.

Superpower Studios in Paris offers an immersive, free-to-public art gallery designed specifically for children.
The installation features contributions from three artists: Aurélia Durand, Ekow Nimako, and Chen Fenwan, who created interactive spaces for kids to engage with art.
Lego's initiative is part of its 'Play is Your Superpower' campaign, emphasizing the importance of play for learning, development, and social inclusion.
Research by Lego highlights that 76% of parents believe children have fewer opportunities to play today, prompting the company to create accessible play spaces globally.
Following Paris, Lego plans to expand the tour with similar immersive experiences in China, Japan, Australia, and Germany.