Overview
- The LEGO Group unveiled the challenge at New York Comic Con on October 10 and opened entries on the LEGO Ideas platform for the three categories of vehicles, characters and scenes.
- Submitted designs will be eligible for community voting and may be developed into retail sets with support from LEGO designers and a share of creator profits under the LEGO Ideas process.
- LEGO’s official release says fan voting begins December 15, 2026 and Grand Prize selections will be announced in 2027, but several outlets reported an earlier voting start of December 8 and one reported a November 12 submission cutoff.
- A few early reports noted temporary access problems with the contest page, and the differing published timelines mean builders should confirm deadlines and rules on LEGO’s campaign page before submitting.
- The challenge ties to the Star Wars/Marvel: Hope Assembles comic (launching January 2027) and Star Wars’ 50th anniversary, creating a new marketing link that could let fans directly shape crossover products on store shelves.