Overview

• The official trailer for LEGO Disney Princess: Villains Unite was released today with exclusive first looks published by MickeyBlog.com, AllEars.Net and Disney by Mark
• The animated special unites Ariel, Moana, Tiana, Rapunzel and Snow White against Gaston and his recruited villains before Aurora, Belle and Cinderella join the showdown
• Disney+ will begin streaming the all-new special on Monday, August 25, directly coinciding with the start of World Princess Week
• LEGO is rolling out multiple tie-in sets from the kid-friendly Princess Castle & Royal Pets playset—including the first-ever LEGO Mushu—to adult-oriented builds like the Beauty and the Beast Castle
• A coordinated marketing push leverages affiliate-linked trailer previews and new merchandise releases to boost engagement and retail sales during World Princess Week